| Summer 2007
|
Ken Lauber is vice president of field operations at Texas Mutual Insurance Company. |
Ken's Corner
Give Your Clients Three Good Reasons
David Ogilvy once said that advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. We think it's pretty safe to assume that Ogilvy, an icon of the advertising industry, knew what he was talking about.
This spring, a consultant conducted agent and employer focus groups across the state for Texas Mutual Insurance Company. They asked what we do well, what our competitors do well and how we can improve our service. They also asked for feedback on several advertising concepts. The result is a new campaign that takes a rational, direct approach to helping you sell Texas Mutual Insurance Company and our services.
The campaign is a departure from our long-term, western-themed ads. The headline reads, "I Asked for One Good Reason to Choose Texas Mutual. They Gave Me Three." The reasons will focus on our competitive pricing, safety programs, health care network, dividend plan and other services that are important to agents and employers.
Click on the image above for the full-size version of our new "Three Reasons" employer ad. Cick here for the agent ad.Look for agent ads in the Insurance Journal, Insurance Record and other agent publications. Employer ads will appear in Human Resource Executive, Dallas CEO and the San Antonio, Dallas, Houston and Austin Business Journals. We are also running a statewide radio campaign on the Texas State Networks.
While I've got your attention, I want to thank all of you who visited our booth at the IIAT Annual Conference and Trade Show. The conference was a great opportunity to meet in person and talk about how Texas Mutual Insurance Company can help you and your clients get ahead. If you didn't have a chance to stop by, I encourage you to learn more about our Safety Groups, health care network and other services.
As always, we appreciate your business, and we will continue working hard to earn it. Thank you for helping us serve Texas employers.
MUTUAL INTERESTS - Summer 2007
Explaining Dividends to Your Clients
Redesign Makes Texas Mutual Online Even Easier to Use
Safety Group Spotlight: LSA Puts Premiums in Reverse
Groups Earn Dividends
Ken's Corner: Give Your Clients Three Good Reasons
Marketing Material Available Online
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